The skeleton of every proposal, in order. Shared content in a section appears in every proposal you create; leave it blank to write that section fresh each time. Components from the Components tab attach to these sections.

Your menu of services and the components within each - the specialities you offer, in consistent, client-ready wording. Pick a service (SEO, AI & Automation, Hosting & Infrastructure...), grab the components you want (on-page optimisation, keyword research, Google Analytics setup...), and copy them straight into a proposal.

The wording of the email clients receive when you send a proposal. The branded header, the green “View your proposal” button and the footer stay fixed. Use {name}, {title} and {company} - they’re filled in automatically. Each client's communication language (set on their deal) decides which set is used.

The pitch that appears near the end of every proposal page (the “Why Incremento” section and the “Led by Robin” note). Edited per language - the proposal uses the set matching the client's language.

The “Why Incremento” heading itself and the 6 / 20+ / 4 stats stay fixed. Line breaks are kept.

Every proposal page is rendered in the Incremento dark theme. These are the fixed brand elements.

Headings: Space Grotesk · Body: Inter · Footer: incremento.co · Lisbon